Design Thinking

Design Thinking is a practical methodology to creative design / innovative strategies to solve concrete problems/issues/market needs.

Design Thinking is part of a multi-disciplinary innovation process through organizations.
It can be plugged into JiTM’s FutureQuest journey or deployed on a stand-alone basis within a single organization or through a multi-company co-creation exercise.
It unfolds into three main phases:

• Immersion : A combination of desk research, user research and key stakeholder interviews to set the context and the purpose of the Design Thinking objectives
• Workshop : A two+-day high-energy, collaborative, interactive and hands-on session aimed at making the ideas being generated tangible enough to be evaluated by real users, and with enough business focus & clarity for them to be pitched to corporate and, potentially, financial investors. This output will be documented and synthesized before proceeding to the last phase.
• Project design , providing a definition of its scope, expected outcomes, required participants and funding, project plans, as well as a preliminary draft mock-up to make it as concrete and tangible as possible.

The outcome of the Design Thinking process is a Go/No Go proceeding to the next level: building a MVP (Minimum Viable Product) that is a representation of the generated ideas to match the prototype with the concrete problems/issues/market needs that were defined.

New technologies are often very central to the design process, operating under the motto

meaning that failure acceptance should be part of the organization’s culture.